It’s not just the Eddie Stobart’s of the world who can benefit from branded vehicles. Any business, big or small, can get a lot out of branding up their company cars and vans. It’s a surefire way to expose new people to your business. As well as being cost effective and a clever use of empty space.

So what are the benefits of vehicular branding? Read on to find out!

Communication on-the-go

Branding a vehicle offers you, as a business, the opportunity to spread your message without actively doing anything. It’s a form of advertising that’s a by-product of another activity: driving. This is the ultimate two-birds-one-stone PR strategy.

You’re driving around, to and from meetings, to the office, to the petrol station, home. And everywhere you go you’re “talking” to prospective clients. People are seeing your vehicle, reading your message, absorbing your brand and business, without really knowing. This is one of the big advantages of vehicular branding: it’s a form of non-intrusive advertising.

An indefinite marketing campaign 

The beauty of advertising your business on the side of your car/van? You’re setting up a campaign, for a one-off cost, that will last as long as the vehicle itself.

Branding a van isn’t the same as putting out an advertisement online or in a magazine. With vehicular branding, there’s no time limit on how long you can advertise for. There’s no audience restrictions. No extended costs. Once it’s up, it’s up. And your audience will be enormous (just think of all the traffic you drive through on a daily basis).

Remember, you’re turning your vehicle into a rolling ad campaign. There are lots of possibilities. And if you think of it from a marketing perspective, it’s a very cost-effective method.

A brief approach

Branding up a vehicle provides great practise for brief, simplistic marketing. First of all, we have to bear in mind that most of the time a vehicle is going to be seen by other drivers. And other drivers are going to be too busy driving their own cars to pay much conscious attention to a branded van. So whatever it says, it has to be brief. Because unless people are stuck in a traffic jam, they’re only going to get a fleeting glimpse.

Having said this, there are ways to maximise your vehicle’s exposure to other drivers. If you have a van, for example, then by utilising the back of it, you can increase the amount of time people will spend absorbing your brand.

But for the most part, it needs to be as simplistic and brief as possible. A branded vehicle needs to work on a quick-glimpse basis. Its message needs to stick even if it’s only been seen for a few seconds.

A platform for humour

There’s nothing like a good bit of humour in branding, and there are few places where it’s more necessary than on a vehicle. It’s no secret that people get stressed whilst driving. Traffic jams and reckless drivers can make us angry and tired, so it’s always uplifting when something can come along and make us smile.

By adding a touch of humour to your vehicle’s branding, you’re potentially lifting the spirits of countless angry drivers. And in doing this, you’re warming them to your brand. Not only are you making them feel better, but it’s likely that they’ll consider your business more human and down to earth. 

Final words

If you’d like some design advice on how to brand up your own company car or van, why not get in touch for a free consultation? We’ve also got a case study on the blog about vehicular branding, which you can read here.