Huffington Post said it best when they said, “Blogs are the new business cards.” And with the digital age in full swing, that’s no exaggeration. Your blog is a hub for all your online activity. It’s where you build your credibility and show prospective clients that you’re trustworthy.

The mantra of our time: in blogs we trust.

But if your business doesn’t have a blog yet, don’t worry. It’s not too late to get going. And if you’re in need of a little more convincing, read on for 5 reasons to hit the keys and get blogging today!

1 – Your blog grows your network

When you have a blog, you’re inviting people from anywhere in the world to engage with and share your content.

It doesn’t matter if it’s a comment or a retweet. Any interaction is another connection in your network.

Essentially, your blog is a PR platform. It’s a place to communicate with your audience in a non-intrusive, casual, no-strings attached manner.

2 – It establishes you as an authority

Blogging gives you a platform to really show off what you know. Which is one of its greatest benefits. Want to convince people that you’re an IT guru? Blog about it!

The secret is: when someone reads your blog, they want you to teach them something. This is the difference between blogging and most face-to-face interactions. At networking or social events, people want to tell you what they do, not the other way around. On your blog, all the attention is on you.

So utilise this spotlight to display a deep and grounded knowledge of your subject matter. And by solving prospective clients’ problems, you’re establishing yourself as a reliable and informed source of information

3 – It builds trust and rapport with strangers

Once someone sees you as an authority, they’re already halfway to trusting you. But there are a few other things to consider when building this special type of online relationship:

  • Don’t hide your motives. When something is free people often ask, “What’s the catch?”. So the best approach when blogging is to simply not have a catch. If you write a post called “5 Steps to Becoming a Better Cook”, offer five steps to becoming a better cook. Don’t just provide three and then say “For the next two steps, buy my ebook”.
  • Deliver on your promises. It can be frustrating when a blog post promises to help you with a problem and then doesn’t. There’s nothing wrong with a bit of clickbait in your titles. But always try to deliver on it.
  • Be genuine. Try to avoid too much technical jargon. If you’re in a creative profession, try to write in a casual, conversational tone. Essentially, write as you would talk. And approach your blog with an honest desire to help people.

With the right motivation behind it, your blog will become a vehicle for trust building.  And it will humanise your entire website, showing that there really is a living, breathing person behind the screen.   

4 – It turns you into an active creator

There are two ways to use the internet: actively and passively. For most of the day, the majority of us fall into the passive category. Because we spend a lot of time consuming content. And when we’re consuming, we’re in the passive mode.

By producing original content, we become creatively active. We’re pumping material back into the consumption machine. Which is a sustainable digital strategy, and Google will like you for it.

Final thoughts

Blogging is more than a fad. It’s an excellent way to keep in touch with your customer base and build a respectable online presence for your brand. And it can set you up as a thought leader in your particular field, which in turn builds your authority.

Of course, one of the big downsides to blogging is the time commitment it requires. Writing effective content isn’t a quick process, and for many businesses (especially smaller ones) there’s just too much to get through in the day to even think about running a blog. But that shouldn’t stop you.

If you feel that your business could benefit from a blog, but you don’t have the time to write one yourself, don’t worry! Red Square offers a bespoke content-writing service, through which we take care of everything from writing and uploading posts to sharing content across social media platforms. If you’d like to learn more, get in touch today for a free consultation!