A blend of intelligent and relevant design is the hallmark of a good logo. Take a look around and you’ll see that the best brands all utilise colour, typography, and imagery to create unforgettable aesthetics that stick in our minds. But you’ll also see that sometimes, the most intelligent and relevant also happen to be the most simplistic. And, really, what’s not to love about simplicity?

Here are 7 simple and intelligent logo designs, each of which uses the art of minimalism to fantastic effect.    

National Trust (Joseph Armitage 1935)

 

McDonald’s (current iteration by Heye & Partner GmbH, 2003)

 

WWF (Sir Peter Scott, 1961; first sketches by Gerald Watterson)

 

Deliveroo (DesignStudio 2016)

 

Shell (Raymond Loewy 1971)

 

Amazon (Turner Duckworth 2000)

 

Apple (Rob Janoff 1977)

 

 

For more on minimalist branding, check out Red Square’s post on simple design. Or get in touch for a free consultation, and together we can look at ways of simplifying your brand!