Last week we talked about the hidden benefits of minimalist advertising. This week, we thought we’d share some examples of real-life minimal campaigns to show what they look like in action.

All of the ads below follow one or more of the principles outlined in the last post, Some are purely visual, and others combine a strong visual aspect with a very short but effective message. Each, in its own way, does a great job of promoting its particular brand/product.

So, without further ado, here are 8 wonderfully creative ads which just go to show that sometimes, less really is more.

 

Lego

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WWF

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Colgate

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SanDisk

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Play-Doh

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Hospital Aléman

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Orbit

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L.A Bicycle (folding bike ad)

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For more on minimalism and simplicity, check out Simple Design: Getting More From Less, and 7 Simple And Effective Logo Designs To Inspire Your Inner Minimalist.