How To Broaden Your Horizons By Exporting Your Services
These days there are a growing number of professionals offering digital services. From graphic and web design, to writing, illustration, coding, and even film production. And with the recent proliferation of online communication networks, it’s now easier than ever to work remotely.
And with remote working comes an interesting and often overlooked prospect: exporting.
Now, this isn’t exporting in the literal, physical sense. But refers to a more intangible type of export. That is, your creative services.
In this post we’re going to look at some of the aspects of exporting a creative service. Thinking about what it means, what it entails, and why you should consider looking into it.
Could you be an exporter?
The first thing is identifying yourself as a potential exporter of services. This is more of a psychological barrier than anything else. And the short answer to the question of ‘Could you be an exporter?’ is ’Yes, you could.’ Of course, you might not be an exporter at this very moment in time. But you could be, and that’s what’s important.
To some people, the concept of exporting seems complicated and distant, tangled up in red tape. But with intangible services this isn’t the case. The truth is that designing a logo, or writing an article, or building a website, for a client based in a different country isn’t complicated at all.
Is it a big deal?
Absolutely not. With technology being the way it is, and with the world-shrinking power of the internet, working with a client at the other end of the world can be as easy as working with someone in the room next door. Twenty years ago this sort of thing would have been much more of a challenge, but these days there’s nothing to it.
That said, there are certain time constraints to be wary of. For example, if you’re working with a client based in China, they’re going to be ahead of you time-wise. This could affect deadlines. And if you forget to compensate for the gap you may end up submitting work late. On the other hand, working with an American client may give you extra time to get things done!
The creative universe
One thing about the creative industry is that many of its components operate on universal systems. For example, the printing process operates pretty much the same wherever you go. So, when dealing with clients in different countries, you don’t need to worry about technical misunderstandings. Nor do you need to worry about learning a new ‘language’, so to speak, in order to get by.
Speaking of language, there’s a big advantage that any native English speaker has when it comes to international communication: speaking English.
English is such a widely spoken language, especially in the business world. And anyone who speaks it is in a great position to venture out into a global marketplace. That’s not to say that English-speaking folk should be complacent and never strive to learn a new language. But chances are that if you do speak English, and you want to start expanding your reach into other countries (especially in Europe), then you’ll be able to get quite far with just your native tongue.
Get some info
If you’re considering exporting your services to an oversees market, then it’s always a good idea to seek professional advice. A great resource is the Department for International Trade (DIT). They’ll be able to offer all the advice you need.
Truth be told, when you offer a service remotely, your client’s location isn’t the most pressing matter. But it feels good to work with people from different places and cultures. It’s not just a professional achievement, but a relational one, too. It gives us the feeling of being part of a global community, which can only be a positive thing!
Thinking about targeting an oversees market? Why not get in touch for a chat about how Red Square Design can help you design and deliver campaigns for international clients.