How To Format Your Artwork For Print
Whenever you’re working with a new designer, you’ll need to send them your existing brand artwork. Logos, fonts, images, and guidelines. In order for any third party designer to create…
What Your Favourite Superhero Says About Your Consumer Choices
Superheroes are like cousins: everyone has a favourite. And though we might not speak our preferences out loud, somewhere along the way we all develop a soft spot for a…
What The Superman Logo Teaches Us About Simplicity
Look up in the sky. Is it a bird? Is it a plane? No, it’s. . . That’s right, Superman. Since 1938, this red-caped, blue-briefed, superhero from Krypton has been…
10 Telltale Signs Of A Terrible Logo
We’ve written numerous times before about the importance of logos. From Britain’s favourites to minimalistic gems. And, for the most part, we’ve focussed on the good side of logo design,…
The Most Popular Logos In Britain, And Why They’re So Successful
What do Coca-Cola, McDonald’s, and Disney all have in common? They’ve got the most popular logos in Britain, according to a survey by Avery UK. We’re all familiar with Coke’s…
The Advantages Of Using Portrait Photography For Your Business
One thing that is often overlooked by businesses is the art of a good portrait photograph (or headshot). It can be an awkward and daunting ordeal to go through the…
5 Of The Best Movie Marketing Campaigns Of All Time
Movie marketing campaigns can be some of the most exciting and entertaining around. But there are a lot of movies out there, and that means a lot of competition to…
8 Reasons Why You Should Be Using Infographics
Infographics offer an aesthetically pleasing, convenient, and engaging alternative to written content. They’re fun, content dense, and, more importantly, they’re ubiquitous. Over recent years there’s been an explosion in the…
How To Enhance Your Brand With Experiential Marketing
Experiential marketing is a method for assimilating consumers into a brand experience. It’s a way for businesses to form meaningful and memorable bonds with their customers by personalising their marketing…