Differentiating from the competition is one of the most difficult tasks for a brand to face. And whilst the big-hitters like Microsoft, KFC, Virgin and the likes have all managed…

A logo is integral to a brand’s identity, public image, and all-round aesthetic success. And with so many brands around today, each trying to outmanoeuvre and out-market its competitors, it’s…

Whether you’re driving to work, walking to the shop, or running a marathon, podcasts are an excellent tool for learning on the go. And for designers and creatives, there’s a…

Social media success is incredibly important for many modern brands. Engaging with customers, generating useful content, and endearing people to your brand are all vital components of a healthy social…

From catchy jingles to snappy sound effects, audio branding is a powerful yet surprisingly under-utilised form of marketing. Employing the use of audio content to stir emotions and create lasting…

Creativity is all in the mind. And though it’s generally regarded as a mysterious and untameable phenomenon, there are certain habits we can develop to encourage more creativity in our…

Chip Kidd and brilliant book cover design go together like strawberry sauce and ice cream. Crafting covers for big-name authors like Michael Crichton, Haruki Murakami, Bret Easton Ellis, and Cormac…

Hot, humid, and a little bit lethargic. That’s the general office vibe on a blistering summer afternoon. People don’t really want to work, and they really don’t want to waste…

Throughout his wildly successful copywriting career, David Ogilvy coined some of the most celebrated slogans of all time for some of the world’s biggest brands. He worked with everyone from…