The Power of Direct Mail, Part One: Why You Should be Sending it
Direct mail (also known as lumpy mail, advertising mail, and admail) is the act of sending advertising/marketing material through the post. A simple concept, and easy enough to do, but…
The Secret to Designing and Managing a Successful Event
Corporate events, charity fundraisers, functions, weddings. No two events are the same, but the principals of organisation and design underlying each one never really change. Regardless of what type of…
A Rough Guide To Conquering Editorial Design
Magazines, brochures, periodicals. What do all these have in common? Editorial design. And what’s editorial design? In essence, it’s the graphical style and layout of the publication. From image placement…
How to Make An Effective Leaflet
Leaflets are fantastic marketing tools. Small, light, cheap to produce, (relatively) quick to make. They’re a great option for getting the word out fast. Whilst also allowing you to distribute…
8 Great Websites for Stock Photography
Though nothing beats a professional photographer who can produce bespoke images tailored directly to your needs, sometimes stock photography is a worthy compromise. Whether it’s due to budgetary issues or…
The Importance of White Space
A quick definition: white space is the area of a page in which no text or imagery appears. Also known as negative space, it’s essentially the empty bits between the content. But…
The Building Blocks of an Effective Brand
Brand is (almost) everything. Whether you’re a dentist, an accountant, or a builder. An effective brand will almost guarantee to make your business look more trustworthy, more professional, and more…
Road Respect: The Van
For a recent Road Respect campaign, Independent Events asked me to design a van wrap which would help to spread awareness of the dangers of texting whilst driving. This post…
How To Look Good At An Exhibition
Attending an exhibition or expo provides a great opportunity to get your business in front of the eyes of prospective clients. They give you a chance to meet other business owners…