8 Eye-Bending VR Marketing Campaigns
Marketers are always trying to innovate and blur the lines between advertisement and entertainment. And the best ads in the world are the ones that make us forget we’re watching…
4 Techniques For Creating Killer Headlines
We all love a good headline. They’re short, catchy, and they help us choose what kind of content we want to consume. As content creators, headlines spearhead our blogs and…
Fonts 101: A Rough Guide To Typography
Fonts. They’re everywhere. In brochures, magazines, blog posts. They’re the basic ingredients of good design. And they really do have the power to make or break your marketing. In a…
How To Format Your Artwork For Print
Whenever you’re working with a new designer, you’ll need to send them your existing brand artwork. Logos, fonts, images, and guidelines. In order for any third party designer to create…
What Your Favourite Superhero Says About Your Consumer Choices
Superheroes are like cousins: everyone has a favourite. And though we might not speak our preferences out loud, somewhere along the way we all develop a soft spot for a…
What The Superman Logo Teaches Us About Simplicity
Look up in the sky. Is it a bird? Is it a plane? No, it’s. . . That’s right, Superman. Since 1938, this red-caped, blue-briefed, superhero from Krypton has been…
10 Telltale Signs Of A Terrible Logo
We’ve written numerous times before about the importance of logos. From Britain’s favourites to minimalistic gems. And, for the most part, we’ve focussed on the good side of logo design,…
The Most Popular Logos In Britain, And Why They’re So Successful
What do Coca-Cola, McDonald’s, and Disney all have in common? They’ve got the most popular logos in Britain, according to a survey by Avery UK. We’re all familiar with Coke’s…