How To Write A Compelling Call-To-Action
One of the most effective methods of generating sales through online content is a good call-to-action (CTA). In fact, more than effective, CTAs are often crucial stepping stones in the…
Do It Like Batman: How to Evolve Your Logo in Style
Batman, like Bond, has come in many shapes, sizes, and flavours over the years. From Adam West’s underpants-over-tights caped vigilante, to Christian Bale’s grunting brooding ninja hard man. Batman has…
Some Advice on the Craft of Business Cards
In business, there are two essential components of a first impression: handshakes and business cards. And whilst I can’t direct you on the former (see here for a tutorial on…
Design 101: Avoiding Small Mistakes
If there’s one thing that can turn a prospective client away from a business with frightening efficiency, it’s mistakes. Usually small ones. Whether it’s grammar, spelling, or an image that’s…
7 Simple and Effective Logo Designs to Inspire Your Inner Minimalist
A blend of intelligent and relevant design is the hallmark of a good logo. Take a look around and you’ll see that the best brands all utilise colour, typography, and…
The George Best Method for Creating a Great Brand Personality
There are many ways to define a brand. One of them is personality. That uniquely human quality that all successful businesses seem to radiate. But crafting a personality for your…
Satisfying the goldfish: capturing the attention in under 8 seconds
It looks like human beings are now on par with goldfish in our capacity to pay attention. Or so say the studies that place modern day attention spans at the…
5 Ways to Make Your Business Stand Out
Once there were two giant blue, half-tonne dice that rolled down the side of a mountain in Greenland whilst people from all around the world watched and placed wild bets…