How to Create a Powerful Slogan
Have a Break, Have a… Chances are you were able to finish that sentence without even thinking about it. If I asked you why that is, you’d probably say something…
What the London Underground Can Teach You About the Benefits of Colour Coding
Harry Beck’s famous London Underground map is more than just a handy guide for getting from Bond Street to Stepney Green. It’s a master class in colour-coded simplicity. A perfect…
Using Photography in Web Design: A Quick Guide
One of the simplest and most effective ways to add an extra dimension to the look and feel of your website is to incorporate good photography. It only takes people…
The 3 Principles of Great Logo Design
A logo can say more about your brand than a ten page biography. And in many cases, how it looks will directly impact a prospective client’s first impression of your business. So,…
Why Typography Matters, and How to Make it Work
Typography affects everything from readability to trustability. And it can make or break even the most compelling piece of marketing. From a reader’s perspective, it says a lot about the…
Design 101: Know Your Print, Know Your Colours
These days, crafting of a successful and satisfying business aesthetic relies just as much on the quality of print as it does on branding and logo design. And when it…
Networking Like a Pro: How to Make Lasting Connections
Networking is a crucial part of B2B communication, and knowing how to do it well is a huge advantage for any business, big or small. Not only does it expand your circle…
Exhibition Design: Voices & Choices
One of the most useful tools at a designer’s disposal is the ability to translate an idea into a visual symbol. This is the essence of exhibition design; the task…
Simple Design: Getting More from Less
Great design is simple design; and simple design is the ability to portray a concept or idea in the most clear and concise manner possible. This applies to both visual and…