The Importance of White Space
A quick definition: white space is the area of a page in which no text or imagery appears. Also known as negative space, it’s essentially the empty bits between the content. But…
The Building Blocks of an Effective Brand
Brand is (almost) everything. Whether you’re a dentist, an accountant, or a builder. An effective brand will almost guarantee to make your business look more trustworthy, more professional, and more…
Road Respect: The Van
For a recent Road Respect campaign, Independent Events asked me to design a van wrap which would help to spread awareness of the dangers of texting whilst driving. This post…
How To Look Good At An Exhibition
Attending an exhibition or expo provides a great opportunity to get your business in front of the eyes of prospective clients. They give you a chance to meet other business owners…
The Art Of Colour: How Palette Affects Brand
Colour: the tool of tools. The non-verbal master communicator. If a picture tells a thousand words, then at least half of those words are spoken by the colour palette. As…
The Innocent Genius of Innocent Smoothies
It’s time for another look at a successful brand. This week’s subject: Innocent Smoothies. Why? Well, they’ve got a lot going for them. From the logo to the language, Innocent…
Posters: A Simple Rule For Guaranteed Success
Posters are simple enough. Nice visual, snappy message, done. In a way, that’s all there is to it. But there is a little bit more to consider on top of…
Luxury Printing: The Sophisticated Way to Boost Your Marketing
As the world spins and time passes by, so our taste for the finer things in life grows. From one-day delivery services to fine dining experiences and 4K televisions, there’s…
Notes On Making A Perfect Brochure
Brochures are great. More than a leaflet, less than a booklet, they hold the middle ground between brevity and superfluity. And for spreading the word, whatever the word is, they’re…