How To Make Your Brand Stand Out
Differentiating from the competition is one of the most difficult tasks for a brand to face. And whilst the big-hitters like Microsoft, KFC, Virgin and the likes have all managed…
7 Of The Most Iconic Logos Of All Time
A logo is integral to a brand’s identity, public image, and all-round aesthetic success. And with so many brands around today, each trying to outmanoeuvre and out-market its competitors, it’s…
8 Creative Podcasts To Liven Up Your Commute
Whether you’re driving to work, walking to the shop, or running a marathon, podcasts are an excellent tool for learning on the go. And for designers and creatives, there’s a…
8 Tricks To Boost Your Brand’s Social Media Success
Social media success is incredibly important for many modern brands. Engaging with customers, generating useful content, and endearing people to your brand are all vital components of a healthy social…
Audio Branding: What Is It And Should You Be Using It?
From catchy jingles to snappy sound effects, audio branding is a powerful yet surprisingly under-utilised form of marketing. Employing the use of audio content to stir emotions and create lasting…
4 Habits To Cultivate More Creativity
Creativity is all in the mind. And though it’s generally regarded as a mysterious and untameable phenomenon, there are certain habits we can develop to encourage more creativity in our…
3 Design Tips From The Legendary Chip Kidd
Chip Kidd and brilliant book cover design go together like strawberry sauce and ice cream. Crafting covers for big-name authors like Michael Crichton, Haruki Murakami, Bret Easton Ellis, and Cormac…
3 Top Tips For Sizzling Summer Branding
Hot, humid, and a little bit lethargic. That’s the general office vibe on a blistering summer afternoon. People don’t really want to work, and they really don’t want to waste…
6 Invaluable Lessons From Advertising Pioneer David Ogilvy
Throughout his wildly successful copywriting career, David Ogilvy coined some of the most celebrated slogans of all time for some of the world’s biggest brands. He worked with everyone from…
9 “Great British Brands” That Aren’t Actually British
We British folk take a lot of pride in our homegrown brands. We like to throw around words like “heritage”, “quality”, and “tradition” when we discuss all the things that…
Pizza Hut’s Red Roof: Using Nostalgia To Revitalise A Brand
We don’t need to tell you that Pizza Hut is a huge brand. Founded in 1958 by Dan and Frank Carney, it’s since grown into the largest pizza chain on…
Neuriva: Branding That Personalises A Depersonalised Industry
There was a time when the terms “sleek modern branding” and “vitamin and mineral supplements” wouldn’t be seen in the same sentence. But times change, and every now and then…