How To Look Good At An Exhibition
Attending an exhibition or expo provides a great opportunity to get your business in front of the eyes of prospective clients. They give you a chance to meet other business owners…
The Art Of Colour: How Palette Affects Brand
Colour: the tool of tools. The non-verbal master communicator. If a picture tells a thousand words, then at least half of those words are spoken by the colour palette. As…
The Innocent Genius of Innocent Smoothies
It’s time for another look at a successful brand. This week’s subject: Innocent Smoothies. Why? Well, they’ve got a lot going for them. From the logo to the language, Innocent…
Posters: A Simple Rule For Guaranteed Success
Posters are simple enough. Nice visual, snappy message, done. In a way, that’s all there is to it. But there is a little bit more to consider on top of…
Luxury Printing: The Sophisticated Way to Boost Your Marketing
As the world spins and time passes by, so our taste for the finer things in life grows. From one-day delivery services to fine dining experiences and 4K televisions, there’s…
Notes On Making A Perfect Brochure
Brochures are great. More than a leaflet, less than a booklet, they hold the middle ground between brevity and superfluity. And for spreading the word, whatever the word is, they’re…
How To Be A Successful Brand: Dr Martens
A stalwart contributor to the British fashion scene since the 60s, Dr Martens is synonymous with the rebellious spirit, and one of my personal favourite brands. But what characterises its…
Does Your Business Need A Rebrand?
Sometimes businesses need a change. Whether it’s new management, new values, or a new mission statement. Change means rebrand. And often, the rebrand is inevitable. But it’s all about timing….
DIY Design: The Pitfalls Of Convenience
With the digital age in full swing, it’s now easier than ever for businesses to take a DIY approach to their design. From website templates to ready-made leaflets, there’s no…
How To Write A Compelling Call-To-Action
One of the most effective methods of generating sales through online content is a good call-to-action (CTA). In fact, more than effective, CTAs are often crucial stepping stones in the…
Do It Like Batman: How to Evolve Your Logo in Style
Batman, like Bond, has come in many shapes, sizes, and flavours over the years. From Adam West’s underpants-over-tights caped vigilante, to Christian Bale’s grunting brooding ninja hard man. Batman has…
Some Advice on the Craft of Business Cards
In business, there are two essential components of a first impression: handshakes and business cards. And whilst I can’t direct you on the former (see here for a tutorial on…