Design 101: Avoiding Small Mistakes
If there’s one thing that can turn a prospective client away from a business with frightening efficiency, it’s mistakes. Usually small ones. Whether it’s grammar, spelling, or an image that’s…
7 Simple and Effective Logo Designs to Inspire Your Inner Minimalist
A blend of intelligent and relevant design is the hallmark of a good logo. Take a look around and you’ll see that the best brands all utilise colour, typography, and…
The George Best Method for Creating a Great Brand Personality
There are many ways to define a brand. One of them is personality. That uniquely human quality that all successful businesses seem to radiate. But crafting a personality for your…
Satisfying the goldfish: capturing the attention in under 8 seconds
It looks like human beings are now on par with goldfish in our capacity to pay attention. Or so say the studies that place modern day attention spans at the…
5 Ways to Make Your Business Stand Out
Once there were two giant blue, half-tonne dice that rolled down the side of a mountain in Greenland whilst people from all around the world watched and placed wild bets…
How to Create a Powerful Slogan
Have a Break, Have a… Chances are you were able to finish that sentence without even thinking about it. If I asked you why that is, you’d probably say something…
What the London Underground Can Teach You About the Benefits of Colour Coding
Harry Beck’s famous London Underground map is more than just a handy guide for getting from Bond Street to Stepney Green. It’s a master class in colour-coded simplicity. A perfect…
Using Photography in Web Design: A Quick Guide
One of the simplest and most effective ways to add an extra dimension to the look and feel of your website is to incorporate good photography. It only takes people…
The 3 Principles of Great Logo Design
A logo can say more about your brand than a ten page biography. And in many cases, how it looks will directly impact a prospective client’s first impression of your business. So,…
Why Typography Matters, and How to Make it Work
Typography affects everything from readability to trustability. And it can make or break even the most compelling piece of marketing. From a reader’s perspective, it says a lot about the…
Design 101: Know Your Print, Know Your Colours
These days, crafting of a successful and satisfying business aesthetic relies just as much on the quality of print as it does on branding and logo design. And when it…