How To Design Eye-Catching Signs
Signs are everywhere. Streets, buildings, foyers, restaurants. Where there’s a business, there’s a sign. And when they’re done right, signs can be powerful promotional tools. But what’s in a…
How To Grab Your Audience’s Attention In 8 Seconds
It’s been said that human adults have the attention spans of goldfish. Which isn’t too surprising if we’re to believe the studies claiming that modern-day attention spans barely exceed 8…
5 Steps To Successful Branding
Photo by Izabella Bedő from Pexels What is branding? Is it a logo, or a website, or a marketing campaign, or something else entirely? Well, simply put, a brand is everything. It’s the…
11 Paper Cut-Out Fonts For Crafty Designs
We talked about paper cut-out fonts in our blog on design trends for 2020. And we thought it would be a good follow-up to provide some examples of cut-out font…
How To Improve Your Brand Storytelling
Photo by Wendy van Zyl from Pexels Storytelling is one of the oldest forms of creative communication. And brand storytelling is one of the newest. But there’s a reason why businesses use stories…
7 Wonderfully Creative Zines That Prove Print Isn’t Dead
Photo by Britta Jackson from Pexels According to Shutterstock, zines are set to be a major trend in 2019. Quick definition: a zine is, essentially, an independently published booklet, often created entirely by…
4 Branding Tips For Start-Up Businesses
Photo by Tim Mossholder from Pexels Building a business from the ground-up is hard. Finding clients, networking, creating a website, social media pages, the list goes on. In short, a start-up enterprise has…
The Vegan Branding Revolution
Photo by Markus Spiske temporausch.com from Pexels With Veganuary in full swing, Greggs’s new vegan sausage rolls dominating the headlines, and other big eateries such as McDonald’s and Pizza Hut now offering their…
8 Tricks To Combat The Negative Effects Of Sitting At A Desk
Photo by bruce mars from Pexels It’s bad news for us office workers. The jury’s in on the effects of sitting for extended periods of time (well, it’s been in for a while…
The Graphic Designer’s Tool Kit
In a Jack-of-all-trades age, in which professionals in all industries are being called on to provide broader services than ever before, it’s important that everyone can offer services beyond their…
How To Write A Brilliant Strapline
Photo by Jessica Lewis from Pexels A good strapline encapsulates the heart of a brand experience. It provides a short synopsis of a business’s values whilst communicating what’s integral and unique about that…
The Best Direct Mail Marketing Campaigns
Photo by Noelle Otto from Pexels Direct mail marketing can be an excellent way to connect with existing and prospective customers. It has amazing creative potential, and it’s one of the most flexible…