When To Use Photography In Design
We all like good photography. Whether it’s on a brochure or a website, well placed photography in design can do a lot to enhance our marketing message. But there are…
How to Make Content That Sticks, Compels, and Sells
When it comes to putting out content your business, finding the right message for the right audience can be difficult. But figuring out what you want to say is only…
4 Reasons Why You Need To Blog
Huffington Post said it best when they said, “Blogs are the new business cards.” And with the digital age in full swing, that’s no exaggeration. Your blog is a hub for…
What’s In A Logo? How To Create The Perfect Image For Your Brand
The importance of a good logo can never be overstated. In fact, on a purely visual level there’s nothing quite as important as a logo. It’s a small and concise…
Print Is Dead… Isn’t It?
Some say print is dead. “All hail digital,” they say. They’ll tell you that the road to the future is paved with touchscreen retina displays. And the road to hell…
How To Broaden Your Horizons By Exporting Your Services
These days there are a growing number of professionals offering digital services. From graphic and web design, to writing, illustration, coding, and even film production. And with the recent proliferation…
How To Make Great Impressions At Networking Events
Networking events. We’ve all been there. Those early morning gatherings of like-minded professionals, all bent on spreading their influence, making contacts, and gaining more business. Networking provides a strange environment in which…
The Psychology of Shapes: What Squares And Circles Say About Your Brand
Shapes are everywhere. From coffee cups to smartphone screens to the moon, our eyes are confronted by shapes all day every day. And with each shape comes a wealth of…
Winter Marketing Tricks: Colours For Evoking Warmth, Empathy, And Affability
It’s that time of year again: winter. The days are getting shorter, colder, and darker. People are spending more time indoors. And everyone’s trying to keep the cold out. For…
Get Your Woollies On: Why Christmas Jumpers Are Good For Business
It’s that time of year again. The trees are out, the lights are on. And businesses up and down the country are drawing ever closer to Christmas Jumper Day. So,…
The Trump Effect: How Your People Affect Your Brand
Recently, ties between the Trump Organisation and Trump Soho New York were severed. According to the New York Times, the brand split came about due to a post-election decrease in…