Audio Branding: A Quick Guide To An Underused Tool
Photo by Barthy Bonhomme from Pexels. From catchy jingles to snappy sound effects, audio branding is a powerful yet surprisingly under-utilised form of marketing. Employing the use of audio content to stir emotions…
Remembering Milton Glaser
Milton Glaser was a graphic design legend. From “I ♥ New York” to Bob Dylan’s greatest hits, he conceived some of the world’s most iconic designs. And though he lived…
35 Best Books On Graphic Design
Books are brain food. And just as with any other profession or art form, graphic design books can help us excel at our craft. They keep our minds sharp and…
The Green Guide to Eco-Friendly Marketing
Photo by Buenosia Carol from Pexels Paper is everywhere. It’s in our homes, our offices, our cars. Most of the time it’s even in our pockets. According the WWF, Western Europe produces 91 million tonnes…
Getting more From Less: The Benefits Of Simple Design
Photo by Paula Schmidt from Pexels. Great design is simple design. And simple design is the ability to portray a concept or idea in the most clear and concise way possible. This applies to…
Why You Should Avoid DIY Design
With the digital age in full swing, it’s now easier than ever for businesses to take a DIY approach to their design. From website templates to ready-made leaflets, there’s no…
How To Write A Compelling Call To Action
Photo by Martin Lopez from Pexels If you’re new to the term, a CTA is essentially a subtle command — a desired course of action you’d like a prospective client to take. It can be…
20 Great Websites for Stock Photography (free and paid)
Photo by Markus Spiske temporausch.com from Pexels Though nothing beats a professional photographer who can produce bespoke images tailored directly to your needs, sometimes stock photography is a worthy compromise. Whether it’s due…
How To Create The Perfect Business Card
Business cards are a brand’s handshake. And more often than not they’re exchanged during first meetings, which means they play a huge role in the initial impressions professionals form of…
Photography In Web Design: An Essential Guide
Photo by slon_dot_pics from Pexels. Photography is one of the most effective ways to add style and professionalism to a website. And when done properly, it can do wonders for the look and…
The Ultimate Typography Guide
Typography affects everything, from readability to trustability. And a poorly chosen font can undermine even the most compelling piece of marketing. Because typography expresses more than just words — it…
How To Design Eye-Catching Signs
Signs are everywhere. Streets, buildings, foyers, restaurants. Where there’s a business, there’s a sign. And when they’re done right, signs can be powerful promotional tools. But what’s in a…