How To Make Great Impressions At Networking Events
Networking events. We’ve all been there. Those early morning gatherings of like-minded professionals, all bent on spreading their influence, making contacts, and gaining more business. Networking provides a strange environment in which…
The Psychology of Shapes: What Squares And Circles Say About Your Brand
Shapes are everywhere. From coffee cups to smartphone screens to the moon, our eyes are confronted by shapes all day every day. And with each shape comes a wealth of…
Winter Marketing Tricks: Colours For Evoking Warmth, Empathy, And Affability
It’s that time of year again: winter. The days are getting shorter, colder, and darker. People are spending more time indoors. And everyone’s trying to keep the cold out. For…
Get Your Woollies On: Why Christmas Jumpers Are Good For Business
It’s that time of year again. The trees are out, the lights are on. And businesses up and down the country are drawing ever closer to Christmas Jumper Day. So,…
The Trump Effect: How Your People Affect Your Brand
Recently, ties between the Trump Organisation and Trump Soho New York were severed. According to the New York Times, the brand split came about due to a post-election decrease in…
Your Guide to Eco-Friendly Marketing: How to Go Green and Make a Difference
Paper is everywhere. It’s in our homes, our offices, our cars. Most of the time it’s even in our pockets. According the WWF, Western Europe produces 91 million tonnes of…
The Power of Direct Mail, Part Two: How to Make an Eye-Popping Campaign
Last week’s post was all about why you should consider sending direct mail. And why it’s such a powerful marketing tool in the digital age. This week we’re looking at…
The Power of Direct Mail, Part One: Why You Should be Sending it
Direct mail (also known as lumpy mail, advertising mail, and admail) is the act of sending advertising/marketing material through the post. A simple concept, and easy enough to do, but…
The Secret to Designing and Managing a Successful Event
Corporate events, charity fundraisers, functions, weddings. No two events are the same, but the principals of organisation and design underlying each one never really change. Regardless of what type of…
A Rough Guide To Conquering Editorial Design
Magazines, brochures, periodicals. What do all these have in common? Editorial design. And what’s editorial design? In essence, it’s the graphical style and layout of the publication. From image placement…
How to Make An Effective Leaflet
Leaflets are fantastic marketing tools. Small, light, cheap to produce, (relatively) quick to make. They’re a great option for getting the word out fast. Whilst also allowing you to distribute…
8 Great Websites for Stock Photography
Though nothing beats a professional photographer who can produce bespoke images tailored directly to your needs, sometimes stock photography is a worthy compromise. Whether it’s due to budgetary issues or…