How To Be A Successful Brand: Dr Martens
A stalwart contributor to the British fashion scene since the 60s, Dr Martens is synonymous with the rebellious spirit, and one of my personal favourite brands. But what characterises its…
Does Your Business Need A Rebrand?
Sometimes businesses need a change. Whether it’s new management, new values, or a new mission statement. Change means rebrand. And often, the rebrand is inevitable. But it’s all about timing….
Do It Like Batman: How to Evolve Your Logo in Style
Batman, like Bond, has come in many shapes, sizes, and flavours over the years. From Adam West’s underpants-over-tights caped vigilante, to Christian Bale’s grunting brooding ninja hard man. Batman has…
Some Advice on the Craft of Business Cards
In business, there are two essential components of a first impression: handshakes and business cards. And whilst I can’t direct you on the former (see here for a tutorial on…
7 Simple and Effective Logo Designs to Inspire Your Inner Minimalist
A blend of intelligent and relevant design is the hallmark of a good logo. Take a look around and you’ll see that the best brands all utilise colour, typography, and…
The George Best Method for Creating a Great Brand Personality
There are many ways to define a brand. One of them is personality. That uniquely human quality that all successful businesses seem to radiate. But crafting a personality for your…