Product Packaging: How To Stand Out On The Shelf
Photo by Kokil Sharma from Pexels Before the product comes the packaging. Whether it’s on a shelf in the shop, or being posted through someone’s front door. Products come in packages. And packaging…
The Psychology of Shapes: What Squares And Circles Say About Your Brand
Photo by Sharon McCutcheon from Pexels Shapes are everywhere. From coffee cups to smartphone screens to the moon, our eyes are confronted by shapes all day every day. And with each shape comes…
The Power of Direct Mail, Part One: Why You Should be Sending it
Photo by edoardo tommasini from Pexels Direct mail (also known as lumpy mail, advertising mail, and admail) is the act of sending advertising/marketing material through the post. A simple concept, and easy enough…
The Secret to Designing and Managing a Successful Event
Corporate events, charity fundraisers, functions, weddings. No two events are the same, but the principals of organisation and design underlying each one never really change. Regardless of what type of…
How to Make An Effective Leaflet
Photo by Henry & Co. from Pexels Leaflets are fantastic marketing tools. Small, light, cheap to produce, (relatively) quick to make. They’re a great option for getting the word out fast. Whilst also…
The Art Of Colour: How Palette Affects Brand
Photo by Magda Ehlers from Pexels Colour: the tool of tools. The non-verbal master communicator. If a picture tells a thousand words, then at least half of those words are spoken by the…
Posters: A Simple Rule For Guaranteed Success
Posters are simple enough. Nice visual, snappy message, done. In a way, that’s all there is to it. But there is a little bit more to consider on top of…
DIY Design: The Pitfalls Of Convenience
With the digital age in full swing, it’s now easier than ever for businesses to take a DIY approach to their design. From website templates to ready-made leaflets, there’s no…
Do It Like Batman: How to Evolve Your Logo in Style
Photo by Henry & Co. from Pexels Batman, like Bond, has come in many shapes, sizes, and flavours over the years. From Adam West’s underpants-over-tights caped vigilante, to Christian Bale’s grunting brooding ninja…