The Art Of Colour: How Palette Affects Brand
Colour: the tool of tools. The non-verbal master communicator. If a picture tells a thousand words, then at least half of those words are spoken by the colour palette. As…
Posters: A Simple Rule For Guaranteed Success
Posters are simple enough. Nice visual, snappy message, done. In a way, that’s all there is to it. But there is a little bit more to consider on top of…
DIY Design: The Pitfalls Of Convenience
With the digital age in full swing, it’s now easier than ever for businesses to take a DIY approach to their design. From website templates to ready-made leaflets, there’s no…
Do It Like Batman: How to Evolve Your Logo in Style
Batman, like Bond, has come in many shapes, sizes, and flavours over the years. From Adam West’s underpants-over-tights caped vigilante, to Christian Bale’s grunting brooding ninja hard man. Batman has…
Some Advice on the Craft of Business Cards
In business, there are two essential components of a first impression: handshakes and business cards. And whilst I can’t direct you on the former (see here for a tutorial on…
7 Simple and Effective Logo Designs to Inspire Your Inner Minimalist
A blend of intelligent and relevant design is the hallmark of a good logo. Take a look around and you’ll see that the best brands all utilise colour, typography, and…
What the London Underground Can Teach You About the Benefits of Colour Coding
Harry Beck’s famous London Underground map is more than just a handy guide for getting from Bond Street to Stepney Green. It’s a master class in colour-coded simplicity. A perfect…
The 3 Principles of Great Logo Design
A logo can say more about your brand than a ten page biography. And in many cases, how it looks will directly impact a prospective client’s first impression of your business. So,…
Why Typography Matters, and How to Make it Work
Typography affects everything from readability to trustability. And it can make or break even the most compelling piece of marketing. From a reader’s perspective, it says a lot about the…