The 3 Principles of Great Logo Design
A logo can say more about your brand than a ten page biography. And in many cases, how it looks will directly impact a prospective client’s first impression of your business. So,…
Why Typography Matters, and How to Make it Work
Typography affects everything from readability to trustability. And it can make or break even the most compelling piece of marketing. From a reader’s perspective, it says a lot about the…
Exhibition Design: Voices & Choices
One of the most useful tools at a designer’s disposal is the ability to translate an idea into a visual symbol. This is the essence of exhibition design; the task…
Simple Design: Getting More from Less
Great design is simple design; and simple design is the ability to portray a concept or idea in the most clear and concise manner possible. This applies to both visual and…
The Power of Signage
Signage adds an extra dimension to any space. When it’s done right, it can be a very powerful tool for promoting brands and brand messages. But with big signs come…
Five Steps to a Successful Brand
A brand is more than a logo or a website; it’s the spirit of your entire business. It affects how people remember you, and how they spread your message to others….