When To Use Photography In Design
We all like good photography. Whether it’s on a brochure or a website, well placed photography in design can do a lot to enhance our marketing message. But there are…
The Psychology of Shapes: What Squares And Circles Say About Your Brand
Shapes are everywhere. From coffee cups to smartphone screens to the moon, our eyes are confronted by shapes all day every day. And with each shape comes a wealth of…
The Power of Direct Mail, Part One: Why You Should be Sending it
Direct mail (also known as lumpy mail, advertising mail, and admail) is the act of sending advertising/marketing material through the post. A simple concept, and easy enough to do, but…
The Secret to Designing and Managing a Successful Event
Corporate events, charity fundraisers, functions, weddings. No two events are the same, but the principals of organisation and design underlying each one never really change. Regardless of what type of…
A Rough Guide To Conquering Editorial Design
Magazines, brochures, periodicals. What do all these have in common? Editorial design. And what’s editorial design? In essence, it’s the graphical style and layout of the publication. From image placement…
The Importance of White Space
A quick definition: white space is the area of a page in which no text or imagery appears. Also known as negative space, it’s essentially the empty bits between the content. But…
Road Respect: The Van
For a recent Road Respect campaign, Independent Events asked me to design a van wrap which would help to spread awareness of the dangers of texting whilst driving. This post…
The Art Of Colour: How Palette Affects Brand
Colour: the tool of tools. The non-verbal master communicator. If a picture tells a thousand words, then at least half of those words are spoken by the colour palette. As…
Posters: A Simple Rule For Guaranteed Success
Posters are simple enough. Nice visual, snappy message, done. In a way, that’s all there is to it. But there is a little bit more to consider on top of…