Etc Venues hire out venues for conferences, seminars, product launches, and a number of different events. In this instance it was a staff and client bingo evening, and I had been asked to come up with a direct mail invitation which was to be sent out to the guests.
Given the nature of the event I decided to play with ‘two fat ducks’ image, with the ducks cut out of a sleeve and viewable through the envelope. To achieve the desired effect, die cutting was used as a way of giving the job an edge and helping it stand out as something unique and eye-catching. It needed to reflect not only the quirkiness of Etc Venues, but also the fun of the event to which it was inviting people.