The Secret to Designing and Managing a Successful Event
Corporate events, charity fundraisers, functions, weddings. No two events are the same, but the principals of organisation and design underlying each one never really change. Regardless of what type of event we’re talking about, it’s only the end appearance that separates each from the others of its kind. The rest is a case of following the guidelines.
So what are the steps to successfully managing and organising an event? What are the underlying principals behind great events? Read on to find out. . .
Pick a theme for your event
The first step is choosing a theme and fully exploring it. Thinking about what colours and motifs are commonly associated with it. And what the general graphical style of the theme is. Let’s say your theme is Art Deco. The motifs you’ll be working with are angular geometrics, stepped forms, and streamlined curves. Colours will be bright, with neutral hues and bold tones. The style will be modern. Once you’ve cracked your theme and really unpacked it, the design will start to suggest itself. And you’ll be able to maintain a consistent aesthetic throughout all aspects of your event.
Another important thing to note about establishing a theme is that it allows you to quickly and easily direct others who are connected to the production of the event. For example, imagine you’re going forward with your Art Deco event and decide to hire a photographer. All you’ll need to say is, “The theme is Art Deco,” and from then on they’ll know how best to arrange and prepare their shots.
Once the theme and idea is set, the next step is putting brand on it. Because simply deciding on a theme won’t be enough to make the event stand out. It needs to have its own unique style and aesthetic. And even though your photographer will know it’s Art Deco, they might have a slightly different idea than you of what Art Deco is. Or they might just decide to explore an aspect of the theme that you hadn’t originally anticipated. By presenting people not only with the theme, but with your own visual representation of that theme (i.e a brand), you’ll be ensuring that everyone is on the same wavelength, working to the same brief.
How to promote your event is one of the most important decisions you’ll make in this management process. This is where sponsors come in. And your promotional material will act as both the physical and virtual representation of your sponsors. So it’s really important to get it right. And knowing that the promotional material is of the highest quality will certainly help encourage sponsors to get on board with your event.
For your promotional materials, think: strong visuals, clear and concise copy, clear theme. Whatever else, it must look good.
Don’t forget that the promotional stuff can range from Facebook posts and infographics to tickets and programmes to a fully branded venue. There will potentially be a wide spread of material, so again it’s essential that the theme and style is consistent throughout. You don’t want to be in a position where your online advertisements are presented in a different font to your physical advertisements. This could potentially confuse people, and also stands to undermine the overall tone and theme you’re trying to achieve.
Don’t forget the little things
Sometimes we can focus on the big things at the expense of the little. But often it’s the little things that people notice. Those small and painstaking details that leave the most lasting impressions. So strive to scrutinise every aspect of your event. Try to create an authentic experience right down to the particulars. And remember: if you’re hosting a corporate networking event, people will remember the branded cutlery long after they’ve forgotten about the quality of the food. Well, maybe. . .
Organising an event for your business? Why not get in touch for a free consultation to see how Red Square Design can help?