Ours is the age of the Big Christmas Adverts. Ever since 2011, when John Lewis came out with the first of their now-famous festive ads, the Christmas season has been dominated with countless ads from countless retailers and supermarkets.

From Aldi to Sainsbury’s, it seems that everyone’s jumped on the band wagon. And with expectations rising year-on-year, the standards are always high.    

And, with so many ads already in the Christmas canon, it seems like there’s plenty to choose from to make a decent “best of” list.

So, without further ado, here are our favourite ever Christmas Adverts.

The Bear and the Hare — John Lewis, 2013

A simple yet brilliant premise: there’s a bear who always misses out on Christmas due to hibernation, but his friend, the hare, is determined to help him celebrate the festive season.

A heartwarming and uplifting story, and one that has become a hallmark of the British Christmas celebrations.

Kevin the Carrot — Aldi, 2018

This one’s a double-whammy. Not only does it make an excellent parody of the classic Coca-Cola lorry, but it leaves viewers on a cliff-hanger (literally). This is unusual for this type of advertisement, as is the ongoing tradition of Kevin the Carrot in general, which makes it extra special and unique.

The Long Wait — John Lewis, 2011

If nothing else, this one deserves a spot simply for being the one that started it all. The Great British Christmas Advert might not be what it is today if it wasn’t for this innovative effort by John Lewis.

Holidays Are Coming — Coca-Cola, 1995

Is there a more recognisable commercial symbol of Christmas than the Coca-Cola lorry? This one will go down in the marketing history books. And, at the very least, Coca-Cola deserve some respect for making their flashy trucks as much a part of the Christmas aesthetic as tinsel.

Snowman — Irn-Bru, 2006

A fantastic spoof of a brilliant cartoon. Part of the genius of this ad is the fact that the cartoon it’s parodying is already a stalwart of the festive season. Just to see that snowman and hear that music is enough to make you feel Christmassy. But with the comedic lyrics, it becomes a very different experience indeed.

Coming Home — Edeka, 2015

Simply executed but incredibly effective. This is a tear-jerker if ever there was one, and it does an excellent job of communicating the importance of family and togetherness at Christmas time. Tissues at the ready.

Rang-Tan — Iceland, 2018

Admittedly the least “Christmassy” ad on the list, but by far one of the most poignant. Originally created by Greenpeace, this animation was banned from being shown on television when Iceland tried to release it as their 2018 Christmas ad.

Man on the Moon — John Lewis, 2015

Emotional, unique, and highly creative. John Lewis were on top form with this film about the joys of giving and receiving at Christmas. Because, after all, even the man on the moon likes to feel loved.

1914 (Christmas Is For Sharing) — Sainsbury’s, 2014

Sainsbury’s have long been hot on the heels of John Lewis when it comes to the quality of their festive adverts, establishing themselves as one of the best in the business at the craft. Their 2014 offering, depicting a momentary truce between British and German soldiers in the trenches, is a perfect example of why.

Mog’s Christmas Calamity — Sainsbury’s, 2015

Everyone loves Mog the cat. So this was an obvious choice.

Festive blunders

Now, if you’d like to see the opposite of a good Christmas advert, why not take a look at 20 Strange And Inappropriate Christmas Ads That Have Not Stood The Test Of Time.