Photo by Bich Tran from Pexels

True, it’s only early in the year, but it’s never too soon to start thinking about next year’s calendars! Calendars are a great promotional tool that we can use to spread awareness of our brand. They’re cheap, practical, and more often than not they’ll get used. After all, everyone knows what a calendar is, and everyone could use one. But most people don’t go to the trouble of buying them.

So keep reading for Red Square’s take on how to get the most out of calendars as promotional tools.

How to use a calendar

Before we can do anything else, we need to know how to properly utilise calendars as marketing material. How to make them look and feel good. And how to make them appealing. The first thing is that your brand should always be heavily incorporated into the design of a calendar.

Ideally, the whole calendar should be designed around your brand. This doesn’t mean huge iterations of your logo and headshots of the management team on every page. It means subtly incorporating the fonts, colours, shapes, and imagery that are synonymous with your brand.

If you sell products, think about how to use them creatively throughout the calendar. Maybe you can align each of your products with a month of the year, and explain why the two go together. Equally, if you offer a service, maybe you can give monthly hints and tips related to that service.

How to make a calendar

Next is how to physically put a calendar together. The first tip is to always go bespoke with the printing. Many printers will offer an all-inclusive option, which includes design. But often the design is made up of stock imagery with your logo imposed over the top, which probably won’t be relevant to your brand. So always try to get a bespoke job done.

It’s important to note that going with a printer for the full service isn’t necessarily a bad thing. It’s just that it’s potentially not the best option for getting the most out of a branded calendar. Don’t forget, the point of this kind of marketing is to really show off your company. You’re showcasing that yours is a quality brand. So you should communicate your unique characteristics, rather than settling on stock images of the Angel of the North.

It’s about the design fitting in with your brand values, which is hard to achieve with a one-size-fits-all option.

Also, it’s important to make sure that your calendar is physically nice and sturdy. You want to show that you’ve put time and effort into it. You want it to represent the overall quality of your brand. And you want people to actually use it. The best way to ensure all of the above is to have it printed on strong, quality materials.

Also think about where your calendar is going to be placed in the office. Ideally you want it sitting on the desk so it’s always in view. With this in mind, it’s a good idea to think about shape and size. Is its size imposing and impractical to have on a desk? Can it stand up on its own, or will it need to hang from a wall?

More than a calendar

Sometimes people like to use calendars as in-depth year planners, so it’s always a good idea to add in space for notes. If people can do more than just mark-off dates with your calendar, they’ll get more use out of it. They’ll interact with it more. And the more they interact with it, the more exposed they are to your brand.   

If your budget allows, you can even add in a few extra features. For example attaching a branded marker pen to help cross off dates.   

It’s never too early to start designing calendars for the coming year! If you’d like some help and advice on what your next calendar run should look like, why not get in touch with us for a free consultation?