Winter Marketing Tricks: Colours For Evoking Warmth, Empathy, And Affability
It’s that time of year again: winter. The days are getting shorter, colder, and darker. People are spending more time indoors. And everyone’s trying to keep the cold out.
For businesses, this is a great time to infuse a bit of warmth into the marketing mix. And with a few subtle shifts in colouring, you can bring all the comforts of a fireplace to your next campaign.
Why go warm?
Warm colours remind us of heat. And, in the dead of winter, heat makes us feel safe and comfortable. So, warm colours are analogous with comfort and coziness.
This is good news. It means that we can piggyback on the positive emotional effects of these colours simply by using them.
The idea here is that by just adding some reds and oranges onto a leaflet we’re making it more inviting. It will appear warmer, and as a result will evoke those warm feelings in the reader.
Who can benefit?
Admittedly, the warm spectrum is particularly suited to hospitality-based businesses. It’s easy to see why cafe’s, B&Bs, and hotels can all benefit from portraying their establishments as warm and inviting. But this shouldn’t deter the rest of us.
Even locksmiths can take advantage of warm colour marketing. For example, a locksmith could send out leaflets showing an image of a frozen door, with snow all over the footpath, and through the window we can see a warm-looking room, lit by the glow of a fireplace and some candles. So, even though the living room isn’t the main focus of the leaflet, its presence will indirectly communicate warmth, comfort, and affability.
This method can be employed by any sort of business for a quick winter-warmer effect.
What are the colours?
To get an idea of which colours fall under the ‘warm’ blanket, take a look at the palettes below. Note: the web codes are provided for each colour. To use any of them, simply type the corresponding code into the colour selector of whatever image/icon/background you’re editing.