6 Invaluable Lessons From Advertising Pioneer David Ogilvy
Throughout his wildly successful copywriting career, David Ogilvy coined some of the most celebrated slogans of all time for some of the world’s biggest brands. He worked with everyone from…
7 Ideas For Eco-Friendly Promotional Items
We’ve talked previously on the merits and benefits of promotional items. Indeed, giving gifts to existing and prospective clients is an excellent way to build rapport. But in times of…
5 Key Benefits Of Using Promotional Items
Promotional items are an incredibly effective way of getting your brand in front of prospective and existing customers. From pens and pads to cups and calendars, there’s really no end…
The Clever Rebranding Of Carlsberg
By its own claim, Carlsberg has long been “probably the best beer in the world”. But the brand’s Twitter account recently promoted tweets that actively (and often brutally) criticised their…
The Best Ever Christmas Adverts
Ours is the age of the Big Christmas Adverts. Ever since 2011, when John Lewis came out with the first of their now-famous festive ads, the Christmas season has been…
20 Strange And Inappropriate Christmas Ads That Have Not Stood The Test Of Time
Over the years, Santa’s done the marketing rounds for almost every brand imaginable. From the Christmas classics (think Coca-Cola) to the slightly more obscure (Shoreway shopping centre, anyone?). And it…
The Great Big Jingle Quiz
Apparently, the average Brit spends around 58 minutes a week humming commercial jingles. Not an insignificant amount of time considering how desperately infuriating most of those tunes actually are. But,…
How To Write A Brilliant Strapline
A good strapline encapsulates the heart of a brand experience. It provides a short synopsis of a business’s values whilst communicating what’s integral and unique about that company. But more…
The Best Direct Mail Marketing Campaigns
Direct mail marketing can be an excellent way to connect with existing and prospective customers. It has amazing creative potential, and it’s one of the most flexible forms of marketing…