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    6 Invaluable Lessons From Advertising Pioneer David Ogilvy

    by Paul Rea 19th July 2019

    Throughout his wildly successful copywriting career, David Ogilvy coined some of the most celebrated slogans of all time for some of the world’s biggest brands. He worked with everyone from…

    Marketing 0
    Eco-friendly promotional items

    7 Ideas For Eco-Friendly Promotional Items

    by Paul Rea 23rd May 2019

    We’ve talked previously on the merits and benefits of promotional items. Indeed, giving gifts to existing and prospective clients is an excellent way to build rapport.  But in times of…

    Marketing 0
    Promotional item

    5 Key Benefits Of Using Promotional Items

    by Paul Rea 16th May 2019

    Promotional items are an incredibly effective way of getting your brand in front of prospective and existing customers. From pens and pads to cups and calendars, there’s really no end…

    Branding, Marketing 0

    The Clever Rebranding Of Carlsberg

    by Paul Rea 19th April 2019

    By its own claim, Carlsberg has long been “probably the best beer in the world”. But the brand’s Twitter account recently promoted tweets that actively (and often brutally) criticised their…

    Branding, Marketing 0
    Christmas ads

    The Best Ever Christmas Adverts

    by Paul Rea 20th December 2018

    Ours is the age of the Big Christmas Adverts. Ever since 2011, when John Lewis came out with the first of their now-famous festive ads, the Christmas season has been…

    Marketing 0

    20 Strange And Inappropriate Christmas Ads That Have Not Stood The Test Of Time

    by Paul Rea 14th December 2018

    Over the years, Santa’s done the marketing rounds for almost every brand imaginable. From the Christmas classics (think Coca-Cola) to the slightly more obscure (Shoreway shopping centre, anyone?). And it…

    Marketing 0
    Jingles

    The Great Big Jingle Quiz

    by Paul Rea 7th December 2018

    Apparently, the average Brit spends around 58 minutes a week humming commercial jingles. Not an insignificant amount of time considering how desperately infuriating most of those tunes actually are. But,…

    General, Marketing 0
    How to write a strapline

    How To Write A Brilliant Strapline

    by Paul Rea 20th November 2018

    A good strapline encapsulates the heart of a brand experience. It provides a short synopsis of a business’s values whilst communicating what’s integral and unique about that company. But more…

    Branding, General, Marketing 0
    Direct mail

    The Best Direct Mail Marketing Campaigns 

    by Paul Rea 9th November 2018

    Direct mail marketing can be an excellent way to connect with existing and prospective customers. It has amazing creative potential, and it’s one of the most flexible forms of marketing…

    Design, Marketing 0
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