Design Fundamentals: The Art Of Creating Business Cards
Photo by Conscious Design on Unsplash. We live in an ever-expanding digital world, there’s no question about that. And one side effect of this is the contracting of the physical world….
How To Design A Promotional Calendar
A calendar is an excellent tools for spreading brand awareness. It’s cheap, practical, and more often than not it’ll get used. So following on from last week’s post (where we…
How To Avoid Big Design Mistakes
Whether it’s grammar, spelling, or an image that’s been cut wrong. Nobody likes to make mistakes. But mistakes do happen, because we’re only human after all. The odd misplaced apostrophe…
How To Build A Brand
Your brand is (almost) everything. Whether you’re a dentist, an accountant, or a builder, you have a brand. Because a brand is, simply put, how the outside world perceives a…
The Ultimate Guide To White/Negative Space: What It Is And How To Use It
Photo by Lukas from Pexels White space is the area of a page in which no text or imagery appears. Also known as negative space, it’s essentially the empty bits between the content. But it’s…
7 Design Tricks For Capturing Attention
Photo by Andrea Piacquadio from Pexels It’s no secret that the world is full of short attention spans. But what does this widespread attention shortage mean for businesses and how they approach their…
The Graphic Designer’s Complete Guide To Creating Zines
Photo by Henry & Co. from Pexels. Zines are wonderful. They’re a tiny canvas on which infinite creative possibilities can be drawn. Whether you want to share a love for hot air balloons,…
The Psychology of Colours And Shapes: What Reds, Yellows, Squares, And Circles Say About Your Brand
Colours and shapes: the subtle tools. The non-verbal masters of communication. As a business, the colours and shapes you feature in your designs will tell a very specific story. Not…
Audio Branding: A Quick Guide To An Underused Tool
Photo by Barthy Bonhomme from Pexels. From catchy jingles to snappy sound effects, audio branding is a powerful yet surprisingly under-utilised form of marketing. Employing the use of audio content to stir emotions…