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    Design Fundamentals: Designing Effective Signs

    by Declan Wilk 13th May 2022

    Photo by Pixabay. From storefronts and bus stops to foyers and restaurants, signs are everywhere. And when they’re done right, signs can serve as powerful promotional, branding, and marketing tools….

    Branding, Design 0

    How To Write A Strapline

    by Declan Wilk 18th March 2022

    Photo by freestocks.org from Pexels Good straplines are hard to forget, and great ones can stay with us forever. According to the Cambridge Dictionary, a strapline can be defined as “a short, easily remembered phrase used by…

    Branding, Design 0

    Design Fundamentals: The Art Of Creating Business Cards

    by Paul Rea 21st January 2022

    Photo by Conscious Design on Unsplash. We live in an ever-expanding digital world, there’s no question about that. And one side effect of this is the contracting of the physical world….

    Branding, Design

    How To Design A Promotional Calendar

    by Paul Rea 29th October 2021

    A calendar is an excellent tools for spreading brand awareness. It’s cheap, practical, and more often than not it’ll get used.  So following on from last week’s post (where we…

    Branding, Design, Marketing 0

    How To Avoid Big Design Mistakes

    by Paul Rea 22nd July 2021

    Whether it’s grammar, spelling, or an image that’s been cut wrong. Nobody likes to make mistakes. But mistakes do happen, because we’re only human after all. The odd misplaced apostrophe…

    Branding, Design

    How To Build A Brand

    by Paul Rea 25th June 2021

    Your brand is (almost) everything. Whether you’re a dentist, an accountant, or a builder, you have a brand. Because a brand is, simply put, how the outside world perceives a…

    Branding, Design, Marketing 0

    The Ultimate Guide To White/Negative Space: What It Is And How To Use It

    by Paul Rea 1st June 2021

    Photo by Lukas from Pexels White space is the area of a page in which no text or imagery appears. Also known as negative space, it’s essentially the empty bits between the content. But it’s…

    Branding, Design

    7 Design Tricks For Capturing Attention

    by Paul Rea 17th March 2021

    Photo by Andrea Piacquadio from Pexels It’s no secret that the world is full of short attention spans. But what does this widespread attention shortage mean for businesses and how they approach their…

    Branding, Design, Marketing 0

    The Graphic Designer’s Complete Guide To Creating Zines

    by Paul Rea 5th March 2021

    Photo by Henry & Co. from Pexels. Zines are wonderful. They’re a tiny canvas on which infinite creative possibilities can be drawn. Whether you want to share a love for hot air balloons,…

    Branding, Design, General, Marketing 0
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