The Psychology of Colours And Shapes: What Reds, Yellows, Squares, And Circles Say About Your Brand
Colours and shapes: the subtle tools. The non-verbal masters of communication. As a business, the colours and shapes you feature in your designs will tell a very specific story. Not…
Audio Branding: A Quick Guide To An Underused Tool
Photo by Barthy Bonhomme from Pexels. From catchy jingles to snappy sound effects, audio branding is a powerful yet surprisingly under-utilised form of marketing. Employing the use of audio content to stir emotions…
11 Paper Cut-Out Fonts For Crafty Designs
We talked about paper cut-out fonts in our blog on design trends for 2020. And we thought it would be a good follow-up to provide some examples of cut-out font…
4 Branding Tips For Start-Up Businesses
Photo by Tim Mossholder from Pexels Building a business from the ground-up is hard. Finding clients, networking, creating a website, social media pages, the list goes on. In short, a start-up enterprise has…
How To Write A Brilliant Strapline
Photo by Jessica Lewis from Pexels A good strapline encapsulates the heart of a brand experience. It provides a short synopsis of a business’s values whilst communicating what’s integral and unique about that…
Why You Should Use A Design Consultant
10 Telltale Signs Of A Terrible Logo
Photo by omar alnahi from Pexels We’ve written numerous times before about the importance of logos. From Britain’s favourites to minimalistic gems. And, for the most part, we’ve focussed on the good side…
The Advantages Of Using Portrait Photography For Your Business
Photo by Tim Savage from Pexels One thing that is often overlooked by businesses is the art of a good portrait photograph (or headshot). It can be an awkward and daunting ordeal to…
The 10 Commandments Of Successful Logo Design
Photo by lalesh aldarwish from Pexels Logos are important. They’re a window into your brand; the silent, omnipresent face of your business. They can be part of the reason why someone clicks onto…