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    5 Steps To Stellar Sign Design

    by Paul Rea 17th October 2019

    A good sign is a timeless sign. And signs are just as relevant in the digital age as ever before. But a sign’s impact and effectiveness are ultimately determined by…

    Design, Marketing 0

    How To Write A Brilliant Strapline

    by Paul Rea 20th November 2018

    Photo by Jessica Lewis from Pexels A good strapline encapsulates the heart of a brand experience. It provides a short synopsis of a business’s values whilst communicating what’s integral and unique about that…

    Branding, General, Marketing 0

    The Best Direct Mail Marketing Campaigns 

    by Paul Rea 9th November 2018

    Photo by Noelle Otto from Pexels Direct mail marketing can be an excellent way to connect with existing and prospective customers. It has amazing creative potential, and it’s one of the most flexible…

    Design, Marketing 0

    8 Reasons Why You Should Be Using Infographics

    by Paul Rea 26th July 2018

    Photo by Lukas from Pexels Infographics offer an aesthetically pleasing, convenient, and engaging alternative to written content. They’re fun, content dense, and, more importantly, they’re ubiquitous. Over recent years there’s been an explosion…

    Design, Marketing 0

    The Hidden Advantages Of Minimalist Advertising

    by Paul Rea 4th May 2018

    Photo by Jayant Kulkarni from Pexels We’ve talked before on the blog about minimalist logos. But what about minimalist advertising? To some, this may appear like an inconceivable, almost blasphemous concept. In fact,…

    Marketing 0

    How To Send Promotional Items

    by Paul Rea 26th April 2018

    Promotional items are a tried-and-true marketing staple. From coasters and mugs to notepads and pens, sending out promotional items is a great way to connect with customers. It’s also a…

    Branding, Marketing 0

    Product Packaging: How To Stand Out On The Shelf

    by Paul Rea 23rd March 2018

    Photo by Kokil Sharma from Pexels Before the product comes the packaging. Whether it’s on a shelf in the shop, or being posted through someone’s front door. Products come in packages. And packaging…

    Design, Marketing 0

    How to Make Content That Sticks, Compels, and Sells

    by Paul Rea 9th February 2018

    When it comes to putting out content your business, finding the right message for the right audience can be difficult. But figuring out what you want to say is only…

    General, Marketing
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